Why a Robo Advisor might be right for you
Note: this post is sponsored by ModernAdvisor.ca, but all views and opinions are my own.
A couple weeks ago, I sold the first stock I ever bought. I bought it back in 2013, it peaked in 2015, and then plummeted shortly afterwards. It was a good lesson in staying patient, because it began to slowly rise again until I was able to sell it for a 61% profit.
I have a small investment portfolio with Questrade – most of my money is in ETFs for long-term (retirement), but I have about $4,000 to $5,000 set aside to play around with individual stocks. I haven’t decided what my next stock purchase is going to be, but I’ve definitely got my eye on a few. :)
Investing is fun for me. I love tracking stocks, rebalancing my portfolio, cheering whenever I get dividends, and seeing my portfolio slowly grow over time. But you know what? Not everyone shares the same passion for investing as me. And that’s where I think a robo advisor like ModernAdvisor.ca can fit in.
Why would you use a robo advisor?
What a robo advisor does is provide you with an easy way to create a solid investing portfolio. And I think this is super important because I have met so many people who are intimidated by investing, or they just don’t have the time and energy to devote to learning about investing, and then managing and growing their own portfolio. So they give their money to a bank and their money gets put into mutual funds instead (the average mutual fund fee in Canada as of 2014 was 2.41%!).
ModernAdvisor.ca uses Exchange Trade Funds (ETFs) which charge much lower fees than mutual funds – most of their portfolios cost less than 0.20%! And after adding in ModernAdvisor’s fee, the cost would be between 0.55% to 0.70%. That could save you 1.71 to 1.86% per year – which may not sound like much, but compounded over 20 or 30 years, and that adds up to some serious cash.
Who would use a robo advisor?
Admittedly, I’m still a DIY advisor (and I think I always will be). Robo advisors are not for me because I’m very comfortable setting up and managing my own portfolio, and since I invest in index funds and ETFs, my portfolio would end up looking quite similar to anything recommended to me through robo advising anyway.
My boyfriend and sister, however, would be the perfect fit for ModernAdvisor’s services. It’s the right balance between DIY investing (which not many people are that interested in), and having to pay the high fees of traditional banking advisors.
They’re both comfortable with online banking, but neither of them know much about investing. They’re not interested in spending hours learning about index funds (and how awesome Dan Bortolotti is) or balancing portfolios, and neither have time to have face-to-face talks with a bank advisor. But they still want their money to go as far as it can. Robo advisors can offer exactly what they’re looking for – a simple portfolio that will grow with the market, with no commissions or sneaky hidden fees.
There are quite a few Canadian robo advisors, so what sets ModernAdvisor apart from the rest of them? There are a few different reasons that come to my mind right away – user friendly website, loads of transparency, and they also have one of the lowest overall fee structures out of all the Canadian robo advisors.
Another big plus about ModernAdvisor is that maintaining their client portfolios goes beyond just rebalancing once or twice a year. They are constantly monitoring their portfolios to make sure they’re investing in the best ETFs for their clients. That means if there’s a better ETF that comes along, they’ll swap their clients into the new fund if it’s appropriate for them. And if you have any questions? You’ll be able to talk to a real human through online chat, phone, or e-mail.
But what I love best is the ability to create a trial account with ModernAdvisor without actually needing to deposit money, or give them your banking information. They’ll even go one step further and will invest $1,000 of their own money on your behalf for 30 days.
If the $1,000 earns money in those 30 days, you will get to keep all of the gains if you decide to open up an account and invest your money. Pretty sweet deal, eh?
AND as a special bonus to GMBMFB readers, ModernAdvisor has agreed to provide everyone with a $50 bonus for opening up a new account in addition to the free 30-day trial and the gains on the $1,000 they’ll invest for you.
Does anyone currently use a robo advisor?
Author: Krystal Yee
I’m a personal finance blogger and marketing professional based in Vancouver. I’m a former Toronto Star (Moneyville) columnist, author of The Beginner’s Guide to Saving and Investing, and co-founder of the Canadian Personal Finance Conference. When I’m not working, you can usually find me running, climbing, playing field hockey, or plotting my next adventure.