Scotia Bank: you’re not richer than you think

Has anyone seen those super annoying “Second Opinion” commercials from Scotia Bank?

They’re all basically the same, but the most current one has this couple walking out of their current bank. They seem confused and are unsure as to what to do with their investments. And as they walk and talk, they conveniently end up in front of a Scotia Bank. Time for a second opinion on our investments, dear? Very good time! And blah blah blah the voice over starts to blab about how Scotia Bank offers “free” second opinions on your current investments.

I’m sorry, but that’s a bunch of crap. Does anyone actually believe that those “second opinions” are going to be unbiased? You’re getting a second opinion from a Scotia Bank financial advisor. Do you want to know what their opinion is going to be? “Give me all your money.Your current bank sucks.” That’s what their second opinion is going to be. Every single time.

This ad campaign annoys me to no end. They’re acting as if they’re going to legitimately give you sound financial advice. What are they going to do, help you grow your money at a competing bank? Of course not. They are going to tell you that you’re doing okay (or maybe they’ll be harsh and tell you that you’re doing shit), but you would be doing much better with Scotia.

WAKE UP AND SMELL THE MONEY, Scotia Bank. Nobody is buying your stupid “second opinion” campaign. It’s a scam and you suck. The end.